Sir & Co named an outstanding business in HJ’s British Hairdressing Business Awards 2020

Despite a challenging year for hair businesses, we have been recognised as a shining example of British barbering after securing a finalist place in HJ’s British Hairdressing Business Awards 2020.
The salon is in the running to win the Male Grooming Salon – Barbershop of the Year award. The category recognises the top six UK salons that cater specifically for male clients.

Sir & Co impressed a host of industry judges with her business growth and turnover figures, and how the barbershop’s unique selling points had been highlighted through impactful marketing. Kudos was also given for examples of how the team had worked together to achieve amazing results, and special note was given to the beautiful décor and service offering that made the business the best destination male grooming salon in the area.

HJ’s British Hairdressing Business Awards, now in its 22nd year, promote professionalism, innovation and excellence, while recognising those individuals and teams who work tirelessly to raise the profile of the hairdressing industry and make it attractive to new entrants while keeping it at the forefront of the mind of the consumer.

Commenting on the announcement, Jayne Lewis-Orr, executive director of HJ’s British Hairdressing Business Awards said; “There’s no denying that it has been a tough few months for hair salons and barbershops but to be named as a finalist in the Male Grooming – Barbershop of the Year category confirms just how exceptional Sir & Co is. They have crafted an amazing business concept, gathering a superb level of customer loyalty already. That truly is a mark of incredible entrepreneurial flair. We wish them the best of luck.”

Male Grooming has seen a surge in popularity in recent years, some attributing the growth to the influence of TV shows such as Love Island, and the trend for well-groomed beards. In 2019, it was reported by The Local Data Company that the number of barbershops on Britain’s high streets rose by 414 units from the previous year.

On our success, Sir & Co have said: “It’s been a challenging year for my business, but it feels incredible to be recognised in these awards – proving that hard work and resilience pays off. To see our dream come to life and affect other people in such a positive way is so rewarding.”

We will find out if we have achieved the top spot at an awards evening on Monday 25 th January at the London Hilton on Park Lane.

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